Our main goal for the new website was to bring the complete SuperYachtMonaco experience to the user. From the sexy, luxurious feeling of yachts, to the fun, less-formal experience of the team behind the company. We achieved this by teaming up with Illustrator Jason Brooks, best known for the amazing album art he created for the Hed Kandi record label. Instead of using the same generic yacht photos found on competitors websites, Jason was commissioned to create a collection of pieces to represent all the different areas of the site, with the final result being totally unique from anything else out there. To complement the illustrations, we used a sleek, minimal colour palette all designed within a high-end, editorial-style layout. Animation-wise, we wanted to keep the site feeling as premium as possible, with slick, subtle movement used throughout with seamless transitions within the fullscreen menu and between the pages.